Friday, July 21, 2006

New Ashvegas mag

With great interest, we've been watching and reading about the creation and production of a new glossy magazine in Ashvegas. It's all been chronicled by mulder over at his 1000 Black Lines blog. He's been directing the art design of the new mag.

We spotted this flyer downtown announcing a release party next month for the magazine, titled d'licious. mulder doesn't have these details on his blog yet, but we're pimping it anyway.

Ashvegas has a fantastic restaurant and culinary scene. A hot new restaurant in town creates a buzz, an electricity, that can last and last. It can be hot and trendy. (Limones.) It can be a hit with the locals and the tourists. (Tupelo Honey.) It can create great word-of-mouth and survive public health scares. (Doc Cheys.) It can suffer the fate of a jinxed location. (Blue Rooster/Golden Horn/Thibodeaux Jones/Ed Boudreax's.)

We can go on and on about the vagaries of restaurant biz. And we're not even touching on the personalities in the kitchen, the fascinating world of food and the culinary arts, the pressures frontline workers face, etc. etc. We're hoping this new publication can capture some of the energy and personality of this exciting face of Ashvegas

So here's a tidbit from mulder's blog, in which he describes the new mag:

The buzz around Asheville is anticipation for a high quality magazine that captures the essence of the areas "cuisine, entertainment, lifestyle." For those familiar Asheville, you may feel barraged by all the "free" magazines that seem to come from everywhere. This will not be a free magazine. At the risk of sounding presumptuous, the magazine has the potential to be Asheville's Bon App├ętit and The New Yorker rolled into one magazine.

Good luck. We can't wait to see it.


Edgy Mama said...

Sounds cool.

Make it quality, Mulder, so it will make it!

O, and you know I freelance!

1000 black lines said...

ASH, thanks for the magazine plug here on BLOGASHEVILLE. The reason I have not offered details about D'LICIOUS at 1000 BLACK LINES is because the publisher wanted to wait until after the official press release, and the launch of a new mag (or any product for that matter) is better discussed after it succeeds.

EM, a local editor said the magazine had the look of DWELL and WALLPAPER. I'll let the readers decide.

Yes, I would love to have a pro like yourself writing for the mag. E-mail me off site and I'll give you the contact info.

ash said...

that's cool, mulder. although getting the word out, and some discussion beforehand, can help lead you to success.

cheers! looking forward to seeing it.

1000 black lines said...

ASH, when I receive the official press release I plan to post it here -- plus some magazine teaser page spreads.